A two-part interview on the nitty gritty details of Björk’s Biophilia, the future of interactivity and music on the iPad and how sheet music was the app of the 19th century:
“in some reviews of Biophilia, people said, ‘Wow, I haven’t had this experience in 20 years. Before CDs came out, I’d buy an album and hold the 12-inch cover in my hand, sitting cross-legged on the floor while I listened to the music, read the liner notes, and looked at the pictures.’ People used to have this very tactile, multimedia experience when they bought an album.
But with the digitization of music, we’ve lost that special moment. You can think of the app as, finally, that chance to unwrap the box and have a personal, intimate experience again with music. It might be the case that people spend a lot of time with the app when it first comes out [as they did with album covers] and then perhaps they’ll move on to purely enjoying the music after that. But we’ll really have to wait and see.”