Biophilia is reviewed today on the cover of the New York Times as, “among the most creative, innovative and important new projects in popular culture.”
“Snibbe thinks that one of the downsides to the digitisation of music is that this falling in love stage has turned into a “casual relationship”, where people skip around albums, or listen to songs while walking, travelling and doing other things.
“You miss that falling in love period, and go immediately to the ‘brushing your teeth together in the bathroom phase’,” he said. “But an app can demand all of your senses and attention at once. That’s something exciting for musicians. A lot of them lament the demise of the album experience due to digital distribution. But one thing about the app-album is it reclaims people’s attention for an entire album.”
After fifteen months of development, and three months of teasing, Björk’s full Biophilia App Album is now available in the iTunes App Store – the world’s first App Album. Enjoy the six new apps: Thunderbolt, Sacrifice, Mutual Core, Hollow, Solstice, and Dark Matter, as well as the already-released Virus, Moon, and Crystalline.
There is some great press coverage today featuring Björk’s inimitable voice and words: